封面
版权信息
前言
Unit 1 Developing Marketing & Corporate Strategies
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms & Concepts
Key Notes to the Text
Practical Skills
Role Playing
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Case Study
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Further Reading
- APP免费
Practical Training
- APP免费
Unit 2 Understanding Marketing Environment and Consumers
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Lead-in
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Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 3 Marketing Research
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Lead-in
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Mini-case
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Situational Dialogue
- APP免费
Text
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Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 4 Identifying Market Segments and Targets
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Lead-in
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Mini-case
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Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 5 Managing Products and Brands
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Lead-in
- APP免费
Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Models
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Practical Training
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Unit 6 Channels of Distribution
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Lead-in
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Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 7 Setting the Right Price
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Lead-in
- APP免费
Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 8 Sales Promotion & Personal Selling
- APP免费
Lead-in
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Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 9 Advertising and Public Relations
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Lead-in
- APP免费
Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
- APP免费
Unit 1 0 Internet Marketing
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Lead-in
- APP免费
Mini-case
- APP免费
Situational Dialogue
- APP免费
Text
- APP免费
Key Terms & Concepts
- APP免费
Key Notes to the Text
- APP免费
Practical Skills
- APP免费
Role Playing
- APP免费
Case Study
- APP免费
Further Reading
- APP免费
Practical Training
更新时间：2019-01-09 13:48:58
完结共124章
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